Audience Profile

Using the two tables on show here our group chose our destined target audience.

Using the Demographics structure our primary audience would be people who sit in the B - E sectors of the table. Firstly because these groups would be the mainstreamers of who the majority of the advertising and marketing used would 100% reach. These are also the primary groups because they're stereotypically more of a family orientated society of people. Of course most of demographic group A would be exactly the same as the others and in big caring families but it just isn't as much as B - E.

Secondly, the type of audience as part of the Psychographics of the point would be 'mainstreamers' and 'explorers'. I say mainstreamers because this is largely a family orientated group of people - what our film 'Life Goes On' is based around, a family. Then lastly we chose explorers because this will be a film where, from the resulting scenes from main character Walter Murphy's past life, will express lots of energy, fast paced action packed scenes and discoveries along the way. Lasrgely younger adults, this is a group which ties into what the film will be about almost perfectly.



In addition to this audience profile this is the type of events and festivals that we would target for our film. Also this states our genre in more detail.