Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final product?
This question is answered below again using YouTube.
Monday, 24 April 2017
Evaluation 6
What have you learnt from the technology from constructing this media piece?
This evaluation answer was again created through using YouTube. In answering this question we also used a green screen so that our title sequence can be shown at the same time. Making it easy for the viewer to recognise what were talking about.
Evaluation 5
How did you attract/address your audience?
This question was answered through an audio piece which is available below.
Evaluation 4: part 2
Who would be the audience for your media product?
We targeted a primary audiece using the Demgraphics and Pyschographics tables. Like in mg 'Audience Profile' blog I will now explain how we got to deciding our final primary audiences and why.
Demographics - we chose people who are from sections B - E. this is because they show the most family structures out of all of the groups. Therefore leaving out group 'A'. We didn't consider this group firstly because we felt that this would be the one full of career orientated adults who probably aren't at the stage of their lives yet to be cemented in and concentrated on family life as a whole. Of course some would be family men or women but the majority we felt wouldn't and therefore not be in the perfect place to be receiving the marketing and advertisement for 'Life Goes On'. The film also jumps through multiple genres all in one, but being mainly a Drama, so we felt that it would definitely be a film with something for everyone. The only thing the primary audience has to do is be in a position to be able to see the marketing and then be able to go and pay to see the film. B - E are people we feel will do this.
Psychographics - the groups of people we will target from this end of the spectrum are 'mainstreamers' and 'explorers'. Firstly, we decided on mainstreamers because they represent the majority of people. With a large strong family base to it we felt our film would fit in well with these types of people. Also because these mainstreamers, we felt, would be people who would mostly recognise main actor and star Tom Hanks. Then secondly we chose to target explorers because they represent people who we think would love the film and all of it's different type of genres elements and events. Stereotypically a group with mainly younger adults we though all of the action, energy packed and adventurous elements to the film will be perfect and something the 'explorers' will love. These elements would all become divident in the scenes where main character Murphy nostalgically looks back on life and the flashbacks present the most emotional and memorable times in his life.
This is a piece from our initial audience profile where we looked in more detail on the actual genre and how the film would be marketed in terms of wheather or not we would distributing it through film festivals.
We targeted a primary audiece using the Demgraphics and Pyschographics tables. Like in mg 'Audience Profile' blog I will now explain how we got to deciding our final primary audiences and why.
Demographics - we chose people who are from sections B - E. this is because they show the most family structures out of all of the groups. Therefore leaving out group 'A'. We didn't consider this group firstly because we felt that this would be the one full of career orientated adults who probably aren't at the stage of their lives yet to be cemented in and concentrated on family life as a whole. Of course some would be family men or women but the majority we felt wouldn't and therefore not be in the perfect place to be receiving the marketing and advertisement for 'Life Goes On'. The film also jumps through multiple genres all in one, but being mainly a Drama, so we felt that it would definitely be a film with something for everyone. The only thing the primary audience has to do is be in a position to be able to see the marketing and then be able to go and pay to see the film. B - E are people we feel will do this.
Psychographics - the groups of people we will target from this end of the spectrum are 'mainstreamers' and 'explorers'. Firstly, we decided on mainstreamers because they represent the majority of people. With a large strong family base to it we felt our film would fit in well with these types of people. Also because these mainstreamers, we felt, would be people who would mostly recognise main actor and star Tom Hanks. Then secondly we chose to target explorers because they represent people who we think would love the film and all of it's different type of genres elements and events. Stereotypically a group with mainly younger adults we though all of the action, energy packed and adventurous elements to the film will be perfect and something the 'explorers' will love. These elements would all become divident in the scenes where main character Murphy nostalgically looks back on life and the flashbacks present the most emotional and memorable times in his life.
This is a piece from our initial audience profile where we looked in more detail on the actual genre and how the film would be marketed in terms of wheather or not we would distributing it through film festivals.
Evaluation 3
Which media institution might well distribute your media product and why?
One media institution that would possible produce our group's piece of work would preferably be Paramount Pictures. Paramount is one of Hollywoods 'Big 6' movie production companies.
the main reaso why i choose this company in particular to produce 'Life Goes On' is because it wuld be starring Tom Hanks, a massive bockbuster name. Therefore a fairly big budget would be provided and with the star power and origional screeplay it would propbably produce a lot of profit. This is the main factor that the Big 6 in Hollywood think about when the considering to producing a film.
Also, this company would be able to distribute the film very well through vertical integration, due to their fame and power. Another factor in marketing the film would be the big star power of Tom Hanks - also in Forest Gump (Zemeckis, 1994). A film also produced and distributed by Paramount who also, due to their power, would also be able to distribute a successful marketing campaign. This would be the marketing to apeal not just directly to a target audience but also in mass marketing in advertising and social media for example.
The possible mass distribution will also determi how successful the film is going to be. If a lot of iterest is created then great. If no interest is created, in comparison, then this would be made visible very quickly for the production team to make decisions. As a result of finding out this data then not as much money would be wasted on setting a wide release for the film. Instead a smaller linited release would be set, even released straight to online subscriptions such as Netflix, or to DVD.
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